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About Forever 21
Forever 21 is a California-based fast fashion brand that entered the Indian market in 2010 and has considerably grown since then. Forever 21 in India offers clothes and accessories for Men, Women and Girls. With 22 stores in major cities in the country, it has built a strong market for itself and has already become a brand of choice for many fashion conscious women. In July 2016, Aditya Birla Fashion and Retail Limited acquired the exclusive online and offline rights to Forever 21’s India network. The partnership between Forever 21 and ABFRL marks a milestone in the creation of the largest integrated branded fashion player in India, with a strong foothold in the women’s wear segment, given the growing popularity of fast fashion and the young demographics of the country. Forever 21 offers a wide range of party and casual wear clothing